Building Behaviour Change Technologies and Campaigns

Program Overview

Learn how to apply psychology and behavioural science to health behaviour change technologies and campaigns.

 

In our digitally connected world, we've witnessed a rapid rise in health care technologies, such as apps, cloud tools, and wearables designed to help people live happier and healthier lives. Science shows that these technologies can make a big difference on health outcomes.

However, with so much information and technologies out there, it is not easy to build interventions or technologies that can be easily adapted and effectively used to change lives.

This certificate course will provide you with key insights into human behavior, user experience (UX) design, and knowledge of translating science into implementable solutions. Learn how to translate evidence-based design strategies into creative concepts for building new technologies or programs that will make a difference.

In this course, you will learn Dr. Cugelman's Digital Behavioral Science training system, and gain access to his proprietary training system, which he uses to teach industry professionals from organizations, such as Health Canada, University Health Network etc.

Learning Outcomes

By the end of the course, you will be able to:

  • Communicate and work with a team of stakeholders through a common set of strategies, design tools, and skills in applied behavioural science.
  • Determine which types of psychological and behavioural science strategies are most suitable for different audiences
  • Apply psychological principles into optimal models for different types of digital media
  • Translate theory-based design to creative campaigns, apps, and technologies
  • Map complex multi-channel digital campaigns and user engagement processes
  • Understand the use of UX prototyping tools, information architecture, wireframing, and more
  • Critically assess digital technologies to determine the psychological design patterns used to shape behaviour
  • How to build consensus around design concepts through the use of prototyping tools
  • Techniques to rapidly test, assess and improve your design work

How You Will Benefit

You will learn step-by-step processes for conceptualizing, developing, piloting, and deploying behaviour change technology.

By cutting across theory, strategy, process modelling, and design tools, this three-day course will improve your ability to design and implement digital interventions. This course will help you better understand the unique ways that psychology operates in digital media.

You will be able to build campaigns and technologies that stand a larger chance of success because they are built on evidence, tested and optimized.

Who Should Attend

This course is designed for persons who plan, build, and deploy health technologies or campaigns, such as:

  • Health Promotion and Public Health Promotion Specialists
  • Interactive designers working in the health or safety field
  • Health technology developers
  • Digital marketers or program managers/directors promoting health
  • Researchers or health professionals working on behaviour change technology

Prerequisites
As this course focuses on strategic applications of psychology to interactive technolgies and communication, people with benefit regardless of whether they have a strong or limited technology background. However, participants should be familiar with today's popular digital media.

Not sure if you should take this course? Contact us to learn more: +1 (416) 736 2100 ext 22170 or hlln@yorku.ca

Obtain exclusive resources

Participants will learn to use Dr. Cugelman’s Persuasive Design Toolkit, a system that packages the leading behaviour change theories and science within a framework that is easy to understand and apply. You will also receive a copy of all slides, exercise handouts, and checklists.

About Digital Psychology

Why Study Digital Psychology?

While no one can predict the technology of tomorrow, understanding the way human nature operates in digital media will empower you to design higher-impact interventions for today's technology, and that of tomorrow.

A solid understanding of digital psychology empowers you to act on otherwise missed opportunities to build effective interventions, and reduces risk of building interventions that fail to motivate, or worse, motivate people to perform the bad behavior you intended reduce.

Behavioural Science Made Practical

This workshop integrates research and techniques from numerous fields into a simple set of intuitive models and approaches designed for practical applications.

All scientific models are taught at a conceptual level using intuitive visuals and plain language. To further help participants master the material, the course shows how behavioural science principles play out in websites and apps, social media campaigns, online ads, and other digital media.

The content comes from a large body of research, including:

  • Behavioural sciences
  • Neuroscience
  • Evidence-based behavioural medicine
  • Persuasive technology
  • Behavioural economics
  • Cognitive psychology
  • Motivational psychology
  • Evolutionary psychology
  • Marketing communications
  • Social marketing
  • Online marketing
  • Human computer interaction
  • User experienceÂ
  • And more
Citations

[1] Snyder L. B. (2007). Health communication campaigns and their impact on behavior. Journal of Nutrition Education and Behavior 39(2) S32-S40.

[2] Cugelman, B., Thelwall, M., & Dawes, P. (2011) Online interventions for social marketing health behavior change campaigns: A meta-analysis of psychological architectures and adherence factors. Journal of Medical Internet Research, 13(1), e17.http://www.jmir.org/2011/1/e17/

Program Content

Day 1

Health Behaviour Change Principles and Digital Media

Participants will learn how health behaviour change psychology operates in digital media, gain a background in key theories, and start learning the core principles of digital psychology.

Participants will enjoy a series of lectures followed by group exercises designed to reinforce their ability to recognize how websites and mobile apps utilize interactive psychology to design health behaviour change technologies. During the day, you will start working with common user experience modelling tools and techniques.

Day 2

User Experience Design Psychology and Prototyping Tools

Learn user experience design psychology and how to model web and mobile interfaces, along with digital advertising. You will develop new skills in auditing websites, mobile apps, and social media design psychology. Participants will also complete an advanced module on applying social psychology and then learn how to translate theory-based design into prototyping tools such as user journey maps, flow charts, wireframes, and more.
Day 3

Applying Evidence-Based Design

Learn about motivation and emotional design neuroscience, covering the essentials of designing for user emotion. Next, the course will focus on feedback psychology, covering how these principles are used in popular health behaviour change design patterns. This includes health risk screeners, longer-term processes of change, trackers, and more. Participants will reinforce their learning through scenario-based exercises that help them develop judgement in applying evidence-based design. The day will end with a series of design challenges where you will gain experience applying the course's content to various digital health promotion scenarios.

Faculty

Faculty

Brian Cugelman - PhD, MA
Senior Scientist and Director - AlterSpark

Since 1997, Brian has built an extensive career in social mobilization, digital campaigning, and program evaluation. Brian obtained his PhD in Online Social Marketing and his Master’s in Business and Computers.

As a digital media professional, the United Nations General Assembly has recognized the outcomes of his digital campaigning work. JMIR, the world’s top e-health journal, has published Dr. Cugelman’s research on health behaviour change technology. Then, as a consultant, Brian has been invited to act as an expert advisor on digital engagement for both the World Anti-Doping Agency and the Heart and Stroke Foundation. Additionally, Brian received special invitations to educate teams at Samsung, Microsoft, Saleforce, several Federal Government Ministries, and the Pentagon.

Dr. Cugelman specializes in the intersection of behavioural science, data science, and digital media. His current focus is on using people’s digital footprint for personality-driven, emotionally intelligent content.

Testimonials

“Brian’s workshop on ‘Health Behaviour Change Websites and Campaigns’ was extremely comprehensive. It was nice to attend a workshop that touched on so many evidence-based aspects of persuasion and behaviour change. From process to practice, this course touched it all. Looking forward to seeing future research from Dr. Cugelman.”

- Jason Haug, Program and Project Management Officer/Project Officer, Ottawa Public Health (Attended HBC in Ottawa 2014)

“This is one of the only workshops I’ve attended, on any topic, that has given me practical skills and tools I can apply in my role as a professional communicator.”

- Chris Sulymka, Communications Coordinator, University of British Columbia (Attended HBC in Vancouver 2014)

“It’s hard to imagine someone more uniquely qualified and credible than Brian to guide on examination of where digital design principles and best practice for prompting behaviour change intersect.”

- Ian Parker, Health Promotion Coordinator, Yukon Government (Attended HBC in Vancouver 2014)

“Brian did a great job of presenting many interesting concepts backed by research.”

- Shauna Gammon, Lead User Experience Designer/Product Manager, Ayogo, Inc. (Attended HBC in Vancouver 2014)

Accommodation

Schulich Executive Residence on Campus

The Executive Learning Centre features:
• 60 executive style guest rooms on 12 floors each with a queen size bed
• Complimentary high speed internet access
• In room coffee/tea maker
• Wheelchair accessible

Call Reservations: (416)-650-8300      Book on-line: www.elc.schulich.yorku.ca E-mail: reservations@schulich.yorku.ca